Il costo giusto per un libro?? 99 centesimi – La morte degli editori

29 Comments

Ci sono molte differenze fra un libro cartaceo (formato classico) e uno elettronico (i cosidetti E-Book) ma una cosa in comune i due formati ce l’ hanno… e sembrerà incredibile ma è proprio il prezzo.

E dico incredibile, poichè è ovvio che per la versione digitale vengono risparmiati dalle case editrici un sacco di soldi, fra cui le spese per il ricavo del libraio, per i trasporti, per la stampa, è ovvio che si tratta di speculazione…

Ma se un libro costasse 0.99 centesimi, verrebbe acquistato di più?? Ovviamente in un libro conta anche la qualità, ma il lettore è più invogliato a spendere una cifra simile che piuttosto i classici 10 €

A provarlo c’ è uno scrittore che ha messo in vendita la sua opera “The List” lo scrittore indipendente Joe Konrath aveva messo in vendita il suo romanzo su Amazon a 2,99 $ riscendo a vendere 40 copie al giorno; dopo aver abbassato il prezzo le vendite sono decollate a 800 e i profitti ovviamente ne hanno risentito…

Di questi 99 centesimi circa 35 vanno a Konrath, le case editrice non offrono certo di più forse massimo 1 o 2 dollari e in Italia stiamo messi pure peggio (considerate che Internet ha un bacino d’ utenza molto più alto)… quindi questo sistema di vendita è vantaggioso sia per lo scrittore e tanto di più per il consumatore.

Il destino dell’ editoria è ormai segnato… o cambieranno sistema di produrre mirando più che alla qualità che al profitto o cesseranno d’ esistere

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